- Title: CF1006
10:00:00 - 10:02:58
INT early 60s supermarket (quality improves dramatically as the reel goes on). Magazine/ newspaper stand. CU ‘Astronauts’ magazine with a picture of man in space suit on front. Young boy (9 or 10) picks up magazine from stand and flicks through it. Supermarket, mother and son in vegetable isle, CU trolley full of food vars LA shots women’s legs with trolleys around supermarket, women wearing stiletto heels, housewives. Brunette woman picks up tomatoes and puts them into trolley. Woman looking at packet of bananas, healthy food. Woman picks up cleaning product, little boy rides standing at front of trolley, housewife looks a bit bored/ worried. Food shopping. Supermarket checkout. Brunette unsmiling/ grumpy looking woman unpacking trolley full of food. Food piled up on conveyer belt. Child staring at food from side of the conveyer belt. Woman looks anxiously at clock. CU ticking wall clock reads half past 3, 3.30. Car park, black sporty convertible (nice early 60s sports car) pulls out, with woman/ mother driving and two young boys sat in passenger seats. Car drives past camera. Open, empty road, sunny day, convertible past, titles. Black convertible pulls up to white clapboard fronted house, sunny day, suburban ideal, American Dream. Young brunette teenaged girl comes out of front door and waves, welcome home.
10:02:58 - 10:07:05
Side view attractive brunette woman driving sporty convertible along hedgerow-lined road, nice shot, past clapboard houses. Suburbia. INT hospital, woman out of lift, walks to reception desk, nurse with blonde hair greets her. Woman through hospital door. INT children’s ward. Young boy in hospital bed playing with red toy. Woman/ mother kisses son’s forehead and gives him a present. Mother visitng son in hospital, sick child. INT laboratory, lab. Female nurse in thick black 1950s spectacles/ glasses fills beakers with medicine/ drugs. Woman chats to male doctor. CU pan along cups filled with VARS different types of brightly coloured pills/ drugs (good shot). CU drug production line, pink pills along. INT factory producing medicine/ pink pills. Man dressed in white weighs pills using odd rather old-fashioned machine. Bottles of yellow pills along, men in white lab coats examine bottle, quality testing, quality assurance. Bottles of yellow pills along production line past camera. Vars shots of labs with men doing tests, writing down equations, beakers.
10:07:05 - 10:08:59
Lab, Basket full of wriggling white mice. Man picks up a mouse by the tail and puts it onto a metal dish. Mouse locked into a metal tube, man injects mouse’s tail, animal testing. Man takes gigantic white rat out of cage and weighs it on scale. Nice CUs of man typing information into very early computer, IBM computer ‘IBM 526’, machine gives readouts. Scientists/ doctors take the pulse of a monkey using stethoscope, monkey stretched out on table held by 2 men, animal cruelty. CU hand taking notes in notebook. Hand closing book. 1960 Washington DC. ZO from Whitehouse to man walking along, sign ‘Department of Health, Education and Welfare, Food and Drug Administration’ FDA Building. INT FDA, office, middle aged staff members including one woman have a meeting.
10:08:59 - 10:12:01
INT 1960s hospital ward. Male patient lies in bed, nurse passes him medicine. CU male patient swallowing pills and taking a sip through a straw. Male doctor in thick black glasses takes pulse of black female patient lying in bed. MCU middle-aged black woman patient smiling. 2 female/ woman doctors perform tests on middle aged male patient using electrodes. Male doctor looks into middle aged female patient’s eye, eye test. CU folders/ papers being stacked up one on top of another. INT lab, 3 scientists (including black man and Asian woman, equal opportunities) perform tests on chicken’s eggs. Eggs into incubator, incubator opens to show tray full of just hatched chicks (cute). Scientists check wings of chicks. Grim CU of chick foetuses in basin.
10:12:01 - 10:14:25
Black scientist in labcoat examines white rat. CU ECG? Readout for rat. Nice CU man looking through microscope. Nice CU very 60s woman scientist in cat’s eye glasses doing tests with a pipette. More experiments using beakers, nice CU bubbling purple potions. Important looking scientist w. microscope is handed papers to sign by glam female 60s secretary. INT office. Group of grey haired/ balding middle aged men have a meeting. Could be a board meeting. Vars reaction shots men looking thoughtful/ concentrating. Office, man on telephone, secretary hovers behind him with pile of papers. Man signs paper and hands back to secretary.
10:14:25 - 10:17:32
Back to brunette woman driving in convertible. INT late 50s/ early 60s kitchen. Teenaged daughter opens can using can opener mounted on kitchen cabinet, mother/ woman takes food out of fridge. Cooking, making dinner. Girl drains can of tinned peas, convenience food, canned food. Woman puts food into the oven and closes oven. Dining room, daughter takes slices of white bread ‘Blank Baking Co.’ and puts onto plates. INT office, bread on desk, black man and white man having a meeting. Black worker with torch examining sacks. Bread factory, black worker scrapes flour. Bread production line, loaves of bread on production line. Black worker weighs loaf of bread using old fashioned scales.
10:17:32 - 10:21:01
INT kitchen. Woman/ housewife polishing apples before they go into fruit bowl, domestic goddess. Girl hands woman packet of cake mix, woman reading packet intensely. CU wall clock reading ten past 6, 6.10. Woman takes fruit bowl to table where 2 young boys are sitting together, playing with kids’ science kit practicing tests with pipette (cute) children’s toys/ games. Older boy takes a bite out of apple. INT lab w. shopping trolley full of food in fg. Tilt up shopping trolley full of food. Vars. Scientists doing tests using complicated machines/ computers, two men going through print outs of results. Black male and white female lab technicians doing experiments using beakers. Male lab technician doing test with beakers full of different coloured liquids (nice general laboratory shot, great colourful shot!). CU orange with ‘colour added’ stamp on skin, modification of food.
10:21:01 - 10:23:48
INT dining room, boy plays with toys at table whilst teenaged girl in bg applies lipstick. Nice MCU 1960s teenaged (about 13) girl applying pink lipstick using compact mirror, boy/ brother taunts girl and makes kissy kissy face at her, girl dismisses boy angrily, sibling rivalry/ brother and sister fighting. CU clock shows half past 6, 6.30. Nice shot of late 50s/ early 60s family at dining table, family meal/ family dinner. Young boys eating jelly, nice CU of little boy eating jelly messily with food on his face. Clock on wall reads half past 7, 7.30 pm. INT kitchen, ZI to bottle of bleach on counter. Little boy comes into kitchen and climbs up step to get a glass of water. Little boy picks up bottle of bleach, stares at bottle then pours into glass, he sniffs bleach and is about to drink it. Potential accident/ danger at home/ hazard. Woman/ mother comes in and sees son with glass of bleach, she stops son and puts bleach in high cupboard. Vars warnings about bleach flash up on screen next to bottle of bleach. Son takes a drink of water and mother smiles. Mother hugs son, happy family.
10:23:48 - 10:27:11
Man and woman reverse out of drive in sporty black convertible. INT hospital young boy lying in bed chats to friendly/ funny old man in wheelchair. Nurse comes into room, old man wheeled out by male nurse. Old man carried into bed, he looks unwell, sick elderly man. INT physio ward/ physical rehabilitation vars men and women do exercises to practice moving and walking. Attractive blonde nurse directs woman. INT children’s ward little boy in bed, nurse pulls up sides of bed and turns out lights. Bedtime in the hospital. CU wall clock reads half past 10, 10.30 pm. Woman and man at table drinking coffee have a chat, husband and wife. Woman smiles, happy couple/ marriage. EXT suburban white clapboard house, night, ZO from window to show whole house.
- Keywords:USA, SIXTIES, FOOD SHOPPING, CONSUMERISM, FAMILY LIFE, CHILDREN, AFFLUENT LIFESTYLES, SUBURBAN AFFLUENCE, SHINY CARS, AMERICAN DREAM, ANIMAL TESTING, HAPPY FAMILIES, FDA, GENETICALLY MODIFIED FOOD
- Master Title:CF1006