- Title: U77
00:00:00:00 - 00:15:58:00
HEINZ BAKED BEANS
00:01:22:00 - 00:02:48:00
Colour and black and white advertisement aimed at black South Africans uses animation and animated stills to show baked bean production and dancing. 1950s
Vs of baked beans before they have been processed in the air pouring into a funnel and on a conveyor belt ms machine pokes out the bad beans ws beans dance about on jets of water being washed ws beans on conveyor belt going under magnifying glass ws lots of beans on a conveyor belt vs of tomatoes being squashed ( abstract ) vs of beans on conveyor belt going to a process where they become red intercut with tins dancing vs of beans in tin and cus of baked beans vs of baked beans being labelled with a Heinz label.
VS abstract images of a black South African man dancing and being fed beans then he notices the bum of a black South African woman and introduces himself to her and tries to kiss her, so she slaps him vs he then gives the woman some baked beans and feeds them to her. VS of the South African woman and man dancing paralleled by two tins of baked beans title shot 'Heinz Baked Beans'
GALA WASHING MACHINE
00:02:52:00 - 00:03:47:00
ANIMATED AND LIVE ACTION ADVERTISEMENT WITH GREAT SONG ABOUT THE WONDERFUL ABILITIES OF GALA WASHING MACHINES AND FRIDGES 1950s
WS mother father and two children stand beside a washing machine looking glum on a purple background. They pull the clothes out of the washing machine which are tangled and stained. MS of mother and father looking at each other zi Gala titlecard ms of Gala washing machine cu of clothes being washed in machine ha shot of wash tub / washing machine with mangle in operation cu cross section of machine with clothes being washed zi to titlecard Gala intercut with ws of the various models of washing machines cu cross section of clothes being washed ws happy family slide up to Gala washing machine intercut with Gala titlecard and cus of clothes being washed
00:03:48:00 - 00:04:55:00
ws family looking at their old fridge ms mother and father look sad zi titlecard saying Gala zo to ms of Gala fridge to show lots of food surrounding it fridge door opens and food fills up the fridge vs of features of the fridge is ice box and vegetable rack Titlecard Gala intercut with ws of the various models of fridges available vs of a very happy family with their new Gala fridge and washing machine intercut with ws of the different models of washing machines and fridges and the titlecard Gala.
00:04:56:00 - 00:05:52:00
WS gift wrapped in Hotpoint paper. Similar gifts fill up the screen. cu of Hotpoint gift ribbon unties present opens up to zi cu of carpet shampooer with a bottle of 1001 carpet cleaner cu gift / present wraps itself up cu of hoover can tilts down to ecu of brush end cu of upright hoover zo to hand lifting it up cu of electric kettle boiling cam pans to tea dispenser hand dispenses some tea into teapot cu dispenser and packet of Ty-Phoo tea cu gift / present wraps itself up ms woman her hands becoming increasingly full of the free gifts that come with Hotpoint products zi to cu.
00:05:55:00 - 00:06:43:00
Black and white 1950s
Cu of woman's tense face title Headaches Pain Distress Depression flash up on the screen as the camera zooms in slowly to her eyes. cu of packet of Phensic zo from woman's relieved face title card 'the Phensic formula
00:06:43:00 - 00:07:55:00
Colour animation 1950s
WS on House CU on man in white hat knocking at the door. Small child answers the door and the man asks her something and she shouts 'Daddy' very loudly. Her dad arrives and the man in the white hat asks him for three pounds and four pence 'indistinguishable' still owning. MS the man carries a purse to his wife who looks through it and finds a note. He take it to the man in the white hat who is inconvenienced by having to change it. the man runs back inside to look for more change followed by the child, it is implied he raids the child's piggy bank. He runs back downstairs and slides out the door colliding with the other man. A narrator commands them to stop and do it a more sensible way. the scene rewinds and the man writes a check. The man in the white hat accepts the check and leaves. The man turns to address the camera and says "but I haven't got a bank" the narrator replies "then you should have, go to Barclays" MS Barclays' logo.
00:07:57:00 - 00:09:00:00
Colour animation 1957
Car running. Engine sounding rough; Animation: pistons working. Then Supershell ICA reaches the parts other petrols can't reach and the engine runs smoothly, accelerates zi to Supershell ICA logo.
00:09:02:00 - 00:09:18:00
Colour animation 1957 to the tune of Sing a Song of Sixpence.
Mcu on a pile of sixpences that grows via stop animation then move outward to reveal a circle of the red background. ZI on 'Eldorado do', typographical jumbling of letters that reform as ice cream labels. A cartoon man lifts the previous frame and hugs three different icecreams as they appear in sequence. Three more icecreams appear on screen the the 6d price.
ELDORADO ORANGE KWENCH
00:09:20:00 - 00:09:35:00
WS on animated man while narrator asks if he is hot tired and dry. He produces and orange icelolly from his pocket and looks happy. ZO to title 'Eldorado Orange Kwench on sale now.'
00:09:35:00 - 00:09:53:00
Animated colour 1957 to the tune of Sing a Song of Sixpence.
mcu three figures are drawn holding six penny pieces they turn into ice-creams zo to Eldorado Ice Cream title card and pictures of the ice-cream cartons.
NEVER NEVER WORRY
00:09:55:00 - 00:11:03:00
Colour animation for BARCLAYS BANK 1965
ws man on chair reading newspaper ms wife in kitchen man in bg wife is nagging about all the bills that have not been paid ws wife brings bunch of bills to husband sitting on chair reading newspaper cu harassed wife goes through bills ws wife is tearing her hair out she exits screen and comes back with two cups of tea she becomes so harassed that she ends up crying on the chair zi to husband he drops the newspaper and thinks la ws of bank husband walks through door to see the bank manager ms bank manager explains to husband about standing orders cu of hand filling out a standing order form ws husband sitting on chair reading newspaper wife enters the room and begins nagging cu husband tells wife what he has done ws husband and wife are both happy. titlecard Barclays Bank
G.E.C. LIGHT BULBS
00:11:04:00 - 00:11:34:00
Colour Animation and live action 1950s/60s
ws of couple having a meal the light goes out at their table pan they move the table under another light which in turn goes out pan they move their table under another light source which goes out cu man has an idea G.E.C. light bulbs zo to G.E.C. light bulbs in their packets with lamps in the bg lit up ms of the happy couple having their meal G.E.C. titlecard.
BONOMINT LAXATIVE CHEWING GUM
00:11:34:00 - 00:12:26:00 1955
Colour animation 1955.
A box of Bonomint laxative chewing gum - individual gums coming out of packet forming different shapes. They disappear into 3 pairs of smiling lips.
BONOMINT TITLES IN ARABIC
00:12:27:00 - 00:12:36:00
PARENTS TAKE HART
00:12:37:00 - 00:14:44:00
Colour animation 1953 WM LARKINS Studio
Animated colour commercial: Father snoozing peacefully in armchair when suddenly above him all hell breaks loose. The kids are playing up won't go to bed. The house shakes the lamp falls from the ceiling breaks the rum bottle that had been standing on the little table next to dad's armchair. Mother tries her best to get kids to bed - feels at the end of her tether. Father takes her by the hand leads her into the kitchen pours her some Lemon Hart Rum and peace returns to the home. Kids fast asleep.
00:14:46:00 - 00:15:52:00
Colour animation: U-Cert. 1962
2 Beefeaters parading in front of fence. When passing each other one asks the other to lend him a fiver. The next time they pass each other the second soldier says he hasn't got it on him. The next time he offers a cheque. But the borrower hasn't got a bank. "Then you should have" shouts their superior. "Go to Barclays!"
- Keywords:ADVERTISING COMMERCIAL 1950s LARKIN ANIMATED
- Master Title:U77