- Title: U63
Animation. Cu of Grecian urns, cu of man and woman using potter’s wheel in the illustration on the pot. Woman attempts to sell pots in market but is unsuccessful and upset by it. Man drinks from amphorae. They converse, a camel enters the scene, man pours gold coins out of a pot. Parable to show enterprise and industry.
Man and woman walk with a camel loaded with pots. They see an oasis, sell pots to its female inhabitants. They ride the camel with a pot full of coins, playing pat-a-cake. Imaginary pot shows many industrious potters, shop full of pots. Animation in the style of Hieroglyphics of camels with pots. Camel gallops over the horizon.
Fade into coastal scene, man and woman row a boat with a sail with pots on the deck. Fade to men on Armada-style ship, ships at sea, on maps travelling long distances. Fade to London street with modernist animation style. London buses and workers streaming in and out of building. Cityscapes, aircraft. pan to industrial building. capitalism, Big Brother, Atlas Shrugged. Cu Institute of Chemical Industries ICI. Industrial structures presented as knights. Don Quijote. Zi on building with ICI logo.
Zo of ICI building to show highway, vignette, man on tractor, falling insects, implying that they're dead, sick man is given an injection by doctor, cured and dressed in an instant. Beautiful graphic shots of threads and dyes, ribbon of produce running into and out of factory. Fade to shop where women buy things. Dirty child is washed in mountain of soap suds.
Tilt up ICI building, ZO on anthropomorphised hand, metaphor for factory. Factory interior and workers. Zo on 'eye' of factory. Scientist in lab, view through microscope, liquids bubble in tubes. Pan to 'mouth' Floating ICI logos, men typing, painting, titl to 'brain' zoom through stately building to boardrooms full of black men in suits.
Zo to reveal 'heart' of company linked to man watering tree. One large figure becomes many small ones. Big figures on continent. Man blows horns, figure rebuilds into ICI building. Graphic of many men watering trees. Pan up figure showing circulatory system.
Factory buildings turn into a wallet, typewriters and typists. Man with ledger, map of UK, map of world, coins pour into a funnel, the companies books are balanced/visualised on screen.
Visualisation of wages at ICI and inflation on graph, tree connecting houses, men watering trees that are connected by veins, men planting trees, zo to show heart, heart turns into tree, metaphor for connectivity. Comparison of amounts of money. ICI is making it rain coins. ZO on metaphorical 'body of industry'. Vignettes of the various workers inside of ICI.
Ancient Greek style man and woman in terracotta vase talking to camera, Grecian urn, zoom out to reveal whole of urn.
- Keywords:ANIMATION, INDUSTRY, LEARNING, POWER, ENTERPRISE, CAPITALISM, MONEY, CORPORATION
- Master Title:U63