- Title: U534
- Date:1960s
-
Summary:
Colour live action film advertising an electric cooker, 1960s
01:00:17:00-01:06:00:00
pan across to woman applying lipstick in front of mirror ms woman talks to muscle / strongman wearing swimming trunks who flexes his muscles pan across to camp man complaining to man with clipboard
zi to man in suit thinking aloud ms strongman flexing muscles ms man makes camp / effeminate gesture ms group of people gathered around cooker / stove / cooker / oven ms camp man just in shot says "I think it's ever so nice ever so kinky it'll be smashing in the kitchen - you know what I think with those lines it's a cert for the glamour approach. Come here dear. Yeah let's see you pose then"
mcu camp man goes to take photograph with tripod and then raises his head and says "No darling" and strikes up effeminate pose with hand to back of head ws woman strikes up glamour pose with cooker / stove / cooker / oven
ms man says "No no no women don't like that sort of picture - they like pictures with men in them" ws strongman holds up cooker with one hand and poses like Charles Atlas (cooker is held up with wire) then gets up and walks away
mcu man from agency raises hand to face and peeps through fingers in horror
vs elderly man and woman stand by Rolls Royce as chauffeur has cooker / stove / cooker / oven on trolley. Woman looks through opera glasses at cooker
ms agency man looks dreamy ws two men in highland dress / kilts toast cooker / stove / cooker / oven with whiskey ms group of people suggest ideas in loud voices until agency man interrupts ms woman suddenly appears from nowhere and begins to discuss features of cooker / stove / cooker / oven. She says "I'm sure you know all about the cooker but this really is a woman's job"
vs others looking on as she talks about cooker ms woman opens oven / cooker door to display interior
01:06:00:00-01:10:39:00
mcu glamorous woman watching demonstration
cu interior of oven zi interior to smaller oven above main oven
muscleman / strongman licks lips
ms woman inserts grill pan into upper oven
mcu glamorous woman watching demonstration
cu interior of small oven ms woman leans on cooker / stove / cooker / oven
ms tea lady / woman arrives with trolley laden with tea urn and cups and saucers and says "tea's up" ms tea woman walks away nodding resignedly
mcu woman opens oven door
cu hot plate glowing orange vs woman demonstrating features of hob and hotplates ms tea woman hands demonstrator pan of milk which she places on cooker / stove / cooker / oven / hob
01:10:39:00-01:14:18:00
vs woman's painted fingernails demonstrating timer clock and thermostatic controls
mcu glamorous woman smiles dreamily
ms group of people listening to demonstration zi pan of milk boiling
mcu woman opens storage drawer at base of cooker / stove / cooker / oven
ms woman slips away as others admire cooker
cu woman's face as she thinks "ooh now I can relax" zi to cu of strongman's face
vs strongman pulls out grill pan which is filled with mixed grill
zi to mcu of glamorous woman looking dreamy vs glamorous woman taking food from oven zi to cu of tea woman looking dreamy
vs tea woman taking food from oven
cu men talk about oven
- TYPE:
- DATE:1960s
- GENRE:
- SOURCE:Greenpark
- Decade:
- Colour:Colour
- Keywords:UK, ADVERTISING, STEREOTYPES, WEIGHTLIFTER, GLAMOUR GIRL, CAMP ACTING, GAY ARTIST, HOMOSEXUALITY, BRITISH, BEHIND THE SCENES, ON SET, SETLIFE, MAKING THE VIDEO, COMMERCIAL, ELECTRICITY, OVEN, DEMONSTRATION, ACCOUNT MANAGER, FASHION, MODERNISATION, TECHNOLOGY.
- Master Title:U534
- Segment:Greenpark
- Sound:Sound
