Borateem Washing Powder. features Ronald Reagan explaining how Borateem can help the busy housewife save time and money by using just one product. Reagan stands surrounded by household cleaning products, cu pack shots. Lovely footage of early 1960s housewife stroking her face with soft, just washed towel, woman admires her washing on the line and rotary clothes dryer. Woman hangs washing, lovely pastel colours. Baby crawls on blanket in nappy, baby stands up.
Keywords:COMMERCIAL, TV ADVERTISEMENT, CELEBRITY ENDORSEMENT, SIXTIES HOUSEWIFE, MAD MEN