- Title: CF1072
Promos for cars with automatic gear change.
1940s, USA, BW. Title: Oldsmobile present Futuramic Design. Montage of modern American houses. Two men and woman look at modern house. They get into 1949 Oldsmobile car. Cu on seats and steering wheel. Man drives car on wooded road.
1940s, USA, BW. Title: Ahead Automatically. Young man and two women / students wave to approaching car. Int of car: Hand presses button for electric windows. Woman stands by Oldsmobile car chatting to driver, hand pulls small lever and roof rolls back. She jumps in drivers’ seat. Woman presses automatic seat adjustment button, seat moves. Woman’s foot presses down on accelerator.
1940s, USA, BW. Title: Driving Magic! Woman drives car which has camera mounted on it with man operator. Woman’s foot on accelerator. VS convertible Oldsmobile car along road.
1940s, USA, BW. Title: First of the Futuramic Cars. 1948 Oldsmobile pulls up outside modern house, woman and man admire car. Man opens car door for woman. Cu seats, steering wheel and man’s foot on accelerator.
1950s, USA, BW. Title: The End of the ‘El’ train. High angle pan across Manhattan, ws el train tracks running through the East of the city. Nice shot of cars passing under el as train passes overhead. VS above and below the elevated railway. Sign for Chinatown. Pot-bellied stove in waiting room. Ticket operator pushes button to let passenger through and takes fare. Int shot of passengers on train, tracking shot past tenement houses. Rear POV along tracks. VS elevated railway along inc int shot passengers. POV shot along tracks showing closeness to buildings. HA pan across Manhattan.
1950s, USA, BW. ECU Statue of Liberty. Helicopter aerial around Statue. Huge Zeppelin / airship / dirigible flies slowly over Statue. Sketches showing design and construction of Statue and French sculptor, Frederick August Bartoli during the 1870s. Workers putting the Statue together. VS Statue of Liberty. Tourists visiting the Statue. Pan up Statue, Cu Statue. Man stands on torch to film New York City’s skyline. View of Manhattan. View from top of Statue down. Tourists walk up internal steps, man holds child up to view NYC. Great shot of people’s faces peering out of the head of the Statue. View from sea, people wave to statue from boat. Faces of immigrants. Pan up Statue. Children look at Statue from sea.
KEYWORDS: INVENTIONS, HOME OF THE FUTURE, FUTURISTIC, AMERICAN DREAM, STYLE
1950s, USA. Colour. Promo for Plexiglass. VS coloured glass move across screen, glamorous 1940s bathroom, woman walks to shower and demonstrates use of Plexiglass throughout room including hat tree.
KEYWORDS: HYGIENE, CLEANLINESS, AMERICANA, GROOMING, FASHION
1950s, USA, BW. Young woman uses clothes brush on her dress. Young man walks in and says “say, do you look smooth”. She says “why, thank you!” Girl irons her dress, boy offers to clean girl’s shoes. Boy presses trousers as girl sews on loose button. Girl in bathrobe at dressing table paints her nails. Girl sets alarm clock and climbs into bed.
Alarm clock goes off, girl turns it off and gets out of bed. Alarm clock sounds in boy’s room, he rubs his eyes and gets out of bed. Boy gets shirt and trousers out of wardrobe and holds them up. Boy returns jazzy shirt to wardrobe and takes out plain one, he selects tie. Boy cleans dirt from under his fingernails. Girl takes out blouse and skirt from wardrobe. Great shot of girl looking into middle distance and putting her finger on her chin in thoughtful / thinking pose.
Girl styles her hair. Family have breakfast. Girl drinks milk and wipes her mouth. Boy smiles, mother eats (narrator: even mother keeps a good appearance because that keeps up her spirits). Father / man in suit drinks coffee. Girl puts on make-up, she checks her appearance in full-length mirror.
CU washing hands with scrubbing brush, boy styles his hair. Girl checks her look in the mirror and smiles, boy checks his look in mirror. Boy turns off light and shuts door.
KEYWORDS: AMERICAN INDUSTRY, INDUSTRIAL REVOLUTION, PRODUCTION, ECONOMY, GROWTH
1930s, USA, BW. CU American Eagle. Smoking chimneys, gushing oil, oil wells, men / lumberjacks chop down trees. Threshing machine, smoking chimneys, spinning propeller, LA shot of train, goods being lifted off ship in dock. Vast ship launched down slipway with men waving. Pins spilling off conveyor belt. 19th century house exteriors, shoemaker / cobbler at work watched by small boy. Shoe stitched by machine, WS men work in shoe factory. Man makes wheel. VS machine making wheels, production line. Row of books entitled Scientific Papers, hand takes book from shelf. Women in library. Chevrolet cars drive to camera. Man directs traffic in third world country. Busy traffic in New York street. Car driving along mountain road, ha shot of city street. Niagara Falls, the Grand Canyon. Chevrolet car parts being unloaded.
Car arrives outside large house. Woman and boy out of house to look at car. VS Chevrolet car factory assembly line. Completed cars along production line. Mine cart down slope, lumberjacks at work in forest. Great shot of graphic map of USA with dollar signs being pumped out of factory. Hydro-electric plant, coal mine, logs being floated down river. Steam engine pulls cargo of logs. Slag being tipped out, scrap metal lifted by huge magnet. Iron and steel plant. Early robotic machinery cutting car parts. Two men test synchromesh gears. Drop hammer pounding steel into shape at Chevrolet Forge Plant in Detroit. Assembly line. VS car factory. VS Automatic frame assembly plant.
Huge crowd of workers into Chevrolet car plant. HA pan across huge factory. Machine presses car panels. Car bumpers being pressed by machine. Women at work on assembly line. Man working on production line on gear systems. Crank shaft bearings, valves and cylinders being produced. Small parts being examined and checked. Two men chop and saw down tree. Lumberjacks at work. Mule cart pulls felled tree. Steam train pulls logs, logs rolling into river. Three men / lumberjacks sign around table while two play cards.
Sawmill, logs being cut. Pan across Fisher car body plant. Men work with wooden frames of cars. Assembly line. Plate glass producing machine. Funny shot of men in overalls shuffling along and then turning and shuffling back. Like dancing. Glass polishing machine. VS Chevrolet’s Florida testing site. Ha shot of people picking cotton. VS cotton picking. Cotton bags being weighed. Stacked bales of cotton. Four people lean against bales singing gospel song. Cotton bales stacked for delivery.
KEYWORDS: INVENTIONS, INNOVATION, INTERIOR DESIGN, TECHNOLOGY, HOUSEWIFE
1960, USA, COLOUR. Woman looks admiringly around room then pulls out television set / TV which is concealed in low piece of furniture. CU TV screen as film about industry screened. Woman tips TV back into cabinet.
- Keywords:USA, LANDMARKS, FUTURISTIC CARS AND HOUSES, STYLE, AUTOMOBILE INDUSTRY, TELEVISION TECHNOLOGY
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