Titlecard 'The First Advertising film. The first advertising films were made by the firm of Kuhn and Webster. Edwin S Porter, soon to become the greatest director of the Edison Company, was the Kuhn and Webster projectionist, running their pictures on an open-air screen atop the Pepper Building, Herald Square, New York'. Titlecard 'Dewar's - It's Scotch: Produced by Kuhn and Webster, photographed by Edward Kuhn'. Titlecard '1898 Dewar's It's Scotch' three drunk-looking Victorian men in kilts Highland dancing.